SCP Technical Workshop: Changing Consumer Behaviours In Major Consumption Areas At Household Level
SCP stands for sustainable consumption and production. In our daily lives, industry produces and provides products and services. Then we buy and use these products and services. It is a cycle. A cycle that helps Malaysia to grow. SCP wants to keep this cycle moving.
Consumers’ behaviour and SCP
On the 18th of June 2014, the SCP Malaysia team has held a technical discussion to address the changing behaviour of Malaysian consumers towards greener consumption.
As the name would suggest, consumption is a major component of SCP so consumers play a very crucial role in achieving SCP. In a country, everyone is a consumer so the impact of consumers changing their behaviour cannot be underestimated.
Behavioural change does not happen overnight, it requires the cooperation of various sectors. For example, a consumer cannot choose to purchase a sustainable product if the industry does not produce it. Therefore, to better achieve the objective of this workshop, the SCP Malaysia team has invited government agencies, NGOs, big corporations like Panasonic Malaysia, TESCO stores etc to participate and provide their input on this subject matter.
The workshop and its outcome
This consumer workshop focuses particularly on household consumption that is the consumption of goods and services by households.
There are reports that showed that as consumers, we are accountable for a large part of CO2 emissions and energy consumption. The effects of our current behaviours as consumers are rather taxing on our natural resources and environment. The need for change of consumers behaviours is dire in order for us to enjoy high income and high quality of life at the same time.
In addition, there are studies showing that the alternative consumers’ behaviours exist and we can move towards a more sustainable path. The attendees of the workshop were gathered and assigned to three groups. These three groups are to discuss the policy framework of private households on water & energy, food & waste and mobility & housing.
At the end of the workshop, there were constructive inputs by the participants on how to enable and encourage the consumers to recycle more, reduce their waste, selecting sustainable products when purchasing, live and eat healthily so on and so forth. Furthermore, they have also discussed on how to construct the policy framework in ways that would empower the industry, government and community to ensure that the average product life is extended, that local products are preferred and purchased, that resources are better managed and used, that energy is used more efficiently and more.