What Would You Do For Your Loved Ones

I have a vivid memory of the first time I went for a run at Bukit Gasing, Petaling Jaya on a Saturday morning. My recollection of this run is nothing short of awe and admiration. I remember distinctly that a heavy rainfall has poured just the night before. The trail was moist and rubbed a little mud every time I stepped on it. The trees and grasses were exuding a kind of refreshing scent not unlike the smell of a baby after a shower.

I breathed in everything of my surrounding like I had just resurfaced from a dive as I kept running. I immersed myself in the air, the scent and the sunlight. The nature I’ve found myself in this morning was divine, and the experience, sublime.

The amazing part about this beautiful place is its location at the fringe of the heart of the city. And that’s just one of the many things that I love about my country. I can’t help but marvel at the beauty of the land that I had been blessed to be born in each time I make a new exploration.

It should come as no surprise that Malaysia is one of the most favoured places to travel in South East Asia.

And our Government is adamant in not only maintaining the charm of our country but to further enhance it for our nation.

The Sustainable Consumption and Production (‘SCP’) is one of the Government’s initiative to materialise our vision to be a developed, high-income and sustainable nation by 2020.

The SCP has four key principles/goals:

  1. Improve the quality of life without increasing environmental degradation and without compromising the resource needs of future generations;
  2. Decouple economic growth from environmental degradation;
  3. Apply life-cycle thinking (explained in our mythbusting session) which considers the impacts from all life-cycle’s stages of the production and consumption process - from cradle to grave; and
  4. Guard against rebound effect (check out our rebound showdown) where efficiency gains are cancelled out by increases in consumptions.

I’ve loved Malaysia longed before I went for the run in that morning and I’ll always do. I want my children to grow up in a place where there is a balance between nature and technology. The Government has recognised that SCP is key for the country to be one that is developed and sustainable as many other countries had shown the benefits of SCP. SCP has proved its worth in many other places and it is exactly SCP that I’ll practice for the future of our country, ourselves and our children. What say you?